So, last time we learned: Social networking is all about developing effective relationships. The Internet is a great way to engage conversation about your business and manage these relationships. But where do we begin to learn how to control our media message and online presence? Keep reading for tips on how to be a more [...]
Archive for the ‘Uncategorized’ Category
The Facts: High-Level Content Writing for the “Average Joe”
August 10, 2009
1. Identify your writing audience. Use simple words to talk to them. Always write to the audience you are trying to attract. Before starting a complex assignment, identify the profile of a typical reader. What is his/her education level, career, interests, ethnicity, residence, economic status, etc.? Use jargon and technical terminology sparingly. Complex phrases should [...]
More Than a Press Release: Benefit of Long-Term Relationships with PR Consultants
August 3, 2009
With the national unemployment rate close to 10%, it’s a safe bet that businesses are rolling back their budgets to preserve their bottom line. When companies aren’t even investing in their employees—they most certainly aren’t interested in plumping their corporate budgets to invest in Public Relations services. However, a June 2009 Forbes Magazine insight study [...]
Public Relations vs. Publicity
June 1, 2009
All too often people mistake public relations and publicity as one in the same. From a business standpoint, it is crucial that the ability to identify appropriate media markets is well known in order to achieve success. Public relations is defined as the actions of a corporation, store, government, individual, etc., in promoting goodwill [...]
